LZF travels back to the future
Here at LZF we love the 1950s for so many reasons. It’s the decade that saw the advent of the civil rights movement, the Russian Sputnik, Elvis gyrating on the Ed Sullivan Show, the hula hoop, LEGO bricks, Disneyland and Playboy magazine. And when it comes to design, this was the era that gave us everything from Arne Jacobsen’s Series 7 chair to George Nelson’s comprehensive storage system. Indeed, this was the birth of what we now refer to as Mid-Century Modernism.
And so over one of our epic dinner parties at LZF headquarters one evening, we hatched an audacious plan: Marivi, our team physicist, would cobble together a plywood time machine to transport us back to the 50s with a couple of our lamps.
Unfortunately even the best laid plans can go haywire when alcohol is involved. We were hoping our time machine might take us to the Eames House in Pacific Palisades, California, or perhaps to case Study House 21 by Pierre Koenig. However, with Marivi having enjoyed just a little too much rioja the night before, her calculations were a little off and we landed smack bang in the middle of suburban America; a world of pastels, linoleum floors and rather frightening kitchen wallpaper.
But even in such an aesthetically challenged environment, we’re pleased to say our lamps really shone. Indeed, one of the housewives (chained permanently to her kitchen) asked us if she could keep the blue Gea and we happily obliged in exchange for her mint edition copy of The Five Sharps Stormy Weather single.
It just goes to show. LZF really is about timeless design.