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Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.
Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.

Behind an LZF Photo Shoot

October 25, 2016 9:00 am Published by

Behind the LZF Casavells Photo Shoot |

For LZF co-founder Marivi Calvo the design of a photo shoot is truly a labour of love. The combination of Marivi’s creative mind and meticulous planning ensures she fervently keeps her eyes on the prize. In a world where ‘instant’ is the norm, for Marivi the old adage ‘a picture is worth a thousand words’ may hold more sway than ever.

LZF Lamps | Behind the LZF Casavells Photo Shoot |

LZF Lamps | Behind the LZF Casavells Photo Shoot |

Marivi has a distinct way of approaching her craft and alongside her team, she designs and directs a photo shoot from its inception to its conclusion. Months in the planning, she selects the shoot’s location and photographers scout the venue, marking out the ideal placement of tripods in order to capture the best photo. Moreover, the composition of every photograph is depicted as a three-dimensional render. With a keen eye for detail, Marivi complements LZF’s lighting features with her choice of props, specifying furniture and objets d’art. Where models are used, she will make certain their clothes and style fit the scene.

LZF Lamps | Behind the LZF Casavells Photo Shoot |

LZF Lamps | Behind the LZF Casavells Photo Shoot |

Prep complete, the stage is set. The charming Palacio de Casavells in the medieval town of Monells, Girona, is the chosen venue. Rather than stand amid the creative chaos, with a team of twenty people, Marivi chooses to direct the photo shoot remotely. Five kilometres from the venue, in her rustic ‘mobile office’, she has ensconced herself in front of three screens: the first offers a live view of the photograph as it will be shot; the second shares photographer Santiago Relanzón’s computer screen, providing a view of the images as they are taken; the third shows the original three-dimensional renders as a point of reference. Working in this way, Marivi maintains a real-time holistic perspective within a focused environment, allowing her to direct the photo shoot with an air of self-possession.

LZF Lamps | Behind the LZF Casavells Photo Shoot |

A mammoth undertaking, the Palacio de Casavells shoot was LZF’s biggest production to date. Across five long days, the entire creative process was deftly managed remotely by Marivi, culminating in the production of thirty-four spectacular images.

Writen by Gerard McGuickin

Credits:

Project Direction & Design
Mariví Calvo
Assistant Direction
Ester Colomina
Photographers
KlunderBie Studio: Nienke Klunder & Wiglius de Bie
Relanzón: Santiago Relanzón
Photography Assistant  
Dani Sánchez
Stylist & Atrezzo
Rocio Pastor
Stylist Assistant
Sara Sanchis
Make up & Hair Styling
Diana Galí
Models
Ilenia Ntete Coiri
Mar Martinez Cervera
Jorge Martin
LZF set up team
Javier, Elias, Dragos & Tristan
Making of Photography
Maria Mira
Video
Javier Cano
The Chef
Sandro Tothill

LZF Lamps | Behind the LZF Casavells Photo Shoot |

LZF Lamps | Behind the LZF Casavells Photo Shoot |

LZF Lamps | Behind the LZF Casavells Photo Shoot |

LZF Lamps | Behind the LZF Casavells Photo Shoot |

LZF Lamps | Behind the LZF Casavells Photo Shoot |

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