Cool Daze: The ownerless dog
Great ideas don’t need to long explanations or big budgets. This campaign by Y&R Mexico, for +Kotas, one of the biggest pet store chains in this country, invited the people to adopt a dog with just a simple wired leash. That’d help the ownerless doggies to get a real and visible owner for them. Simple, easy to do, funny and very, very memorable.
Enjoy and have a great weekend!