lzf lamps logo

UNIQUE HANDMADE WOOD LIGHTING SINCE 1994

CLOSE X
 
lzf lamps logo
 
 
Only the best from LZF direct to your mailbox

Subscribe to our mailing list

* indicates required
Do you buy directly from LZF ? *
Please select a category which represents you
Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.

Subscribe to our mailing list

* indicates required
What language would you like your press release in *
Media Type
Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.
Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.

Crafting authenticity at scale

October 31, 2018 12:01 pm Published by

In a world rife with overconsumption, waste and the exploitation of labour, there is a growing desire to conserve scare resources, an understanding that less is better, and a greater respect for craftsmanship and provenance. Today, craft is increasingly regarded as innovative and necessary, especially when set in the context of 21st century globalisation and mass consumerism.

More and more, rational users (as opposed to irrational consumers) are making intelligent, ethical choices when purchasing goods and services, trusting those businesses whose virtues include authenticity, affability, thoughtfulness and originality.

With mass industrialisation and the standardisation of manufacturing processes, many smaller enterprises must think about how their unique handmade products can remain authentic and reach a global audience. New technologies, including LEDs, 3D printing and CAD, paired with good craftsmanship, can ensure companies retain an authentic approach—staying true to their artisanal roots—while simultaneously producing goods on a larger scale.

In one example, Jan Kath—a designer and company specialising in hand-knotted carpets—exquisitely detailed rugs are handwoven by skilled carpet weavers in workshops in Nepal, Thailand, India, Morocco and Turkey. Designs, such as the interpretation of photorealistic motifs in textile art, are initially drawn up using a computer. Thereafter, these computer images are made real by the hands of expert craftsmen.

With scale, Jan Kath can ensure fair wages are paid and livelihoods are safeguarded. In another example, the industrialisation of craft through technology has been spearheaded by Shinola, in Detroit, Michigan. A growing brand, Shinola’s products include watches, leather items, bicycles and stationery. The company’s HQ and ultra-modern watchmaking factory are housed in the former Detroit-based research laboratory of General Motors (the Argonaut building). Watchmaking had all but disappeared from the USA: Shinola made an investment in ‘skill at scale’, so reinvigorating this exceptional craft.

In the West, we often equate technical prowess, modernity and innovation with a country such as Japan. In fast-moving cities like Tokyo and Osaka, where countless streets are bright with neon, we tend to overlook Japan’s vastly creative craft industries, traditions and history.

Indeed, craftsmanship is a central tenet of the country’s very being. In Japan, you will find the almost seamless integration of craftsmanship and technology: these two disciplines work together, living side by side in complete harmony. With Japanese craft, many handmade objects are built to last and have a universal appeal. Every craftsman breathes life into his or her creation and users appreciate this emotional, human connection. And above all, there is absolute authenticity, even on a larger scale.

About the author: Gerard McGuickin writes and lives in Belfast about design, sustainability and emotional design amongst other topics. You can follow the author in Twitter (@WalnutGrey) and his website.

Categorised in: , , ,

Copyright© 2018 LZF. All Rights Reserved. Legal Advice. Privacy Politics.

Logo UE FEDER Logo UE FEDAI EUROLUCE Logo UE FEDAI IVACE