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Europe speaks about innovation: LZF visits Brussels

June 26, 2018 7:53 am Published by

The European Union is speaking about innovation and the importance design has to achieve the future goals of it. As a part of an European initiative, some Valencian designers and companies–amongst who is LZF Lamps–that believe design is the major driving force to create, have had a chat with Carlos Moedas, Commissioner for Research, Innovation and Science. 

On 26th June this event kickstarts with a breakfast hosted by Mrs. Inmaculada Rodríguez-Piñero, Eurodeputy, and some honor guests like Mr. Moedas and Ximo Puig, President of the Valencia Region. Here representatives from Europe and the Valencian companies will have a chat highlighting the importance of design in the industrial renovation of small and medium-sized enterprises around Europe.  
Each company will have an intervention to speak about the contribution design does to companies and societies as a unique innovative factor to achieve success. All these brands have something in common: besides design, they are all quality driven.  
In the picture above you can see Sandro and BB, LZF’s co-founders, and Mr. Xavier Giner, product design teacher at EASD, design school in Valencia. Initiatives like this one help to bring into focus design and its multiple uses and values for societies, not only as a reflection of the taste for aesthetics some people have.
We’d like to thank Mr. Moedas and the European Union for hosting this event and letting us, the companies, explain our point of view on design and its real importance. 

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