LZF at the Embassy of Spain in Tokyo
From 8–10 December 2021, ICEX, under the brand Interiors from Spain, together with the Economic and Commercial Office of the Embassy of Spain in Tokyo, hosted a design exhibition and seminar at Spain’s Embassy in the Japanese capital. The exhibition was titled ‘Design in a Post Pandemic Era’ and featured seven Spanish companies showcasing a range of their collections. LZF was represented at the event alongside Alvic, Finsa, Lladró, Marset, Ondarreta, and Sancal.
In tandem with the exhibition, a programme of lectures considered the state of global design and the impact of the pandemic. One of the speakers present was Mikiya Kobayashi, a designer who worked with LZF to create Suns. In his presentation, Mikiya discussed the changing face of product design post the pandemic.
Covid has caused many people to re-evaluate their sense of place, how they live, and the ways in which they work. The event at the Embassy of Spain in Tokyo was based on the idea that, now more than ever, people are searching for sensitivity and intimacy in the things they do and possess. As we increasingly choose (are required) to work from home, we consider the importance of space. Any change to how we live–work today will impact future furniture and lighting ‘trends’. The products presented at the Tokyo event were selected in order to show the essence of materials, sustainability, and colour. Moreover, it was important that these products were appropriate for a range of spaces, including the home, workplace, and hospitality.
The event at the Embassy of Spain in Tokyo was designed and curated by IROCO Design, a company that provides European design for events taking place in the Asian market. ICEX is a corporation that promotes the internationalisation of Spanish companies and seeks to attract foreign investment to Spain.