LZF – Festival of the Catalogue
The Pamplona Bull Run, Semana Santa, the Tomatina Tomato Fight, Las Fallas. Sure, these are all great Spanish festivals. But nothing compares with the excitement around the launch of the new LZF 2014 catalogue.
Hundreds of hours in the making and thousands of images later, the catalogue is finally here. And people are already out on the streets celebrating the coming of the light.
This time LZF has spared no expense, assembling the finest creative minds on the planet to produce what might be our best catalogue yet.
We’ve scoured all of Spain for locations to show off our wares; from the 2000-year-old Caro Hotel in Valenica (once the palace home of the second Marques de Caro) to the fascinating Casa en l’Empordà, in Girona.
We even crafted a versatile wooden box in our factory at Chiva, to create the perfect ambience in which to shoot our lamps. Now that’s dedication.
Our team this year was led by our creative goddess Marivi Calvo, without whom such a fabulous catalogue would not only be impossible, but a lot less sexy. She was ably assisted by long-time partner in crime art director Emilio Lekuona, along with our in house graphic designer Adrián M. Almonacid.
A special mention goes out to the LZF events crew, headed up by lighting guru Vasilis Pappas, and with Ion Dragos Bauer and Florian Cojocaru lending some muscle and patience. These guys ensured the beautiful sets were built and removed with a minimum of fuss.
Of course, this is easier said than done; it’s quite a logistic endeavour to orchestrate a photography session and makes it appear as if the LZF lamps are actually installed, when in reality they are being supported by tripods, cranes and arms. So, well done team.
The final words of praise are reserved for our illustrious photographers, Santiago Relanzón and Jara Varela who managed to capture the magical essence of how an LZF lamp can transform a space.
LZF’s co-founder Sandro Tothill says he and Calvo’s aim was to produce a catalogue that would reflect the different needs of lighting required by different kinds of people and projects.
“A lot of the lamps were photographed in both contract settings and domestic settings,” says Sandro. “And those domestic settings were very broad, ranging from rustic locations to sleek designer interiors.
“This isn’t a catalogue that tries to push everything towards a certain style; rather, it demonstrates how our lights can be applied to a variety of design environments. It was a big, big job, but it was worth it.”