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Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.
Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.

LZF, High Fidelity, the merging of light, film and music.

March 25, 2013 1:59 pm Published by

Film header
https://www.youtube-nocookie.com/watch?v=h-Prw43cQyQ

A trip in time. A glimpse towards the past. A tribute to all those little jazz clubs and beat culture. A brush stroke of Hunter S. Thompson’s words mixed with a pinch of the opening credits of many a classic movie. An audiovisual piece full of nostalgia but mixed with the modernity of the shadow play that LZF brings with their lamps for this years’ campaign.

A campaign that takes care of the multi-sensorial aesthetics from the beginning to end. The musical rhythms and the graphic design unite with each lamp to form a compilation that embodies the spirit of this year’s collection. Their presentation features an outstanding quartet made up of music, graphic design, motion graphics and products.

12 songs, 12 album covers, 12 posters, 12 almanac pages and 12 animations to accompany 12 lamps. In a tribute to the iconic album covers of sixties jazz records and the popular soundtrack themes of the 70s, LZF have harnessed a whole array of forces in a new creative fresh campaign.

In a sense, music has always been part of LZF’s DNA and has accompanied them from the very beginning. But never before had they brought their lamps together with music in such an explicit, conscious and deliberate manner. At last, the new “High Fidelity” collection has provided them with the opportunity to pay this long overdue tribute.

Stay tuned for more information about the campaign, the music, the album covers and the complete imagery that surrounds this brilliant time leap. For the moment, enjoy the new video that, Marivi Calvo, Sandro Tothill and LekuonaStudio in the creative direction, Oriol Gil in the Motion Graphics and Rithma in the music, have brought to you.

FILM FRAMES blog

Un viaje en el tiempo. Un vistazo al pasado. Un tributo a aquellos pequeños sitios de jazz y la cultura beat. Un pequeña pincelada de las palabras de Hunter S. Thompson y los créditos iniciales de muchos clásicos del cine. Una pieza audiovisual llena de nostalgia, mezclada con la modernidad de las luces y las sombras que las lámparas de LZF traen para la campaña de este año.

Una campaña que mima la estética multisensorial de principio a fin. El ritmo de la música y las imágenes se unen con cada lámpara, liberando el alma de la colección de este año. Su presentación, involucra un maravilloso cuarteto creativo, conformado por la música, el diseño gráfico, la animación y los productos.

12 canciones, 12 portadas de discos, 12 posters, 12 páginas de calendario y 12 animaciones, acompañan a 12 lámparas. En un tributo a las reconocidas portadas de jazz de discos de los años sesenta y bandas sonoras de los 70s, LZF ha aunado fuerzas en una fresca y creativa campaña.

En cierto modo, la música siempre ha hecho parte del ADN de LZF y les ha estado acompañando desde el primer momento. Pero nunca antes habían fusionado sus lámparas con la música de una forma tan evidente, consciente y deliberada. Hasta que, la nueva colección “High Fidelity” les ha dado la oportunidad de conceder este tributo tan esperado.

Próximamente, más información sobre la campaña, la música, las portadas de los discos y todo el tratamiento visual que rodea este brillante salto en el tiempo. Por ahora, disfrutemos del nuevo video que Marivi Calvo, Sandro Tothill y LekuonaStudio en la dirección creativa, Oriol Gil en la animación y Rithma en la música, nos han traido.

 

 

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