‘Twenty-four hours’: a series of short films for LZF
https://vimeo.com/500350142In a creative short film series for LZF, we spend a condensed twenty-four hours in the company of several new lamps. ‘Twenty-four hours’ is a project by Martínez Siesta and Paula Giménez Monar, in collaboration with art director Anna Scott. Martínez Siesta is a graphic design and art direction studio, recently established by Adrián M. Almonacid (of Cuatro Cuatros); Paula Giménez Monar is a film-maker and editor.
The ‘twenty-four hours’ project marks the first time Adrián and Paula have worked together. At the project’s inception, the pair were inspired after reading these words: ‘A lamp produces light, and light, although it cannot be touched, is deeply present.’ In realising the project, Adrián and Paula referenced Species of Spaces (1973), a piece written by French novelist and essayist Georges Perec— reflecting on spatial issues, the piece considers an analysis of everyday spaces.
The concept of ‘twenty-four hours’ is one based on quotidian details—those ordinary, everyday occurrences in life. Each short film is shot using a single front aspect. As a result, the viewer can then focus their attention on the finer points, gestures, and sounds. Both Adrián and Paula were keen to capture familiar scenes, real stories, and relatable characters. At times, they introduce a touch of humour (such as the chattering teeth in the Dune film), or a bemusing sight (like the floating bubbles seen in the Dune film).
Central to each short film, but without stealing the show, is the LZF lamp in question. Switched off, we see the lamp as a decorative object; switched on, we see the ambience it creates, and in particular, we notice the beauty of the natural wood grain. We see the lamps in a range of settings—home, office, and restaurant—and with different people, performing an assortment of tasks.
Each film in the ‘twenty-four hours’ series cleverly highlights the tactile nature of an LZF lamp, showcasing the lamp’s warmth, vitality, and sense of belonging.