lzf lamps logo
CLOSE X
 
lzf lamps logo
 
 
Only the best from LZF direct to your mailbox
* indicates required
Do you buy directly from LZF ? *
Please select a category which represents you
Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.
* indicates required
What language would you like your press release in *
Media Type
Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.
Legal Advice * In accordance with the provisions of current legislation on the Protection of Personal Data, you are informed that the personal data you provide through this form will be processed by LUZIFERLAMPS S.L., in order to manage your request and send you information More detailed. For more information consult the privacy policy.

Vassilis Pappas & LZF Lamps

September 22, 2012 11:37 am Published by

Vassilis Pappas es un productor fotográfico y director de arte griego que ha desarrollado una amplia carrera en el mundo del cine, la publicidad y el marketing. LZF Lamps está aprovechando sus conocimientos en el campo de la iluminación para repensar la exhibición de sus modelos de lámparas.

Gracias a su trabajo en producción fotográfica, Vassilis ha conseguido realzar el diseño original creado por Mariví Calvo para el stand de LZF Lamps en la Feria Hábitat de Valencia. Mariví expresó su satisfacción de tener a Vassilis colaborando en la creación un efecto lumínico propicio a la vista, pero especialmente apto para la fotografía.

«Tras añadir la decoración adicional de los colibríes, incluimos un poco de iluminación sobre ellos en la combinación total de las luces, en el espíritu de la madera tocada por la luz. Bajo este paraguas de elementos es donde estamos intentando conseguir algo muy simple: que cualquier smartphone, cualquier teléfono con cámara, o cualquier cámara no profesional, pueda realizar una buena foto.»

«Lo que hemos intentado conseguir es un aspecto similar a la luz del día, dar esa ilusión. Prácticamente lo que hemos usado son las fuentes externas de iluminación, en un conjunto estable. El punto central de toda la idea es la graduación de la luz. Ése es el concepto.»

El trabajo de Vassilis Pappas ha conseguido equilibrar la influencia de las luces en el conjunto, permitiendo que el juego de luces y sombras consiga realzar la pasión por la luz que es característica de LZF Lamps.

Vassilis Pappas is a greek art director and photographic producer. He developed a wide career in movies, advertising and marketing. LZF Lamps is using his expertise in the field of display lighting to rethink the lamps exhibition.

On this ocassion, he collaborated setting up the exhibition stand designed by Mariví Calvo for the Habitat Valencia Fair, adapting premises to get a suitable light effect to the eye, but especially for photography.

«After we added the extra decoration of the hummingbirds, we included some illumination in the total combination of lights, in the spirit of wood touched by the light. Under this umbrella of elements is where we are trying to achieve something very simple: that any smartphone, any camera phone, or professional camera can make a good picture.»

«We were trying to have an aspect similar to the daylight, to give that illusion. Practically we used what we already have as an external and stable lightning source. The central point of the whole idea is the dimming. That’s the concept.»

Vassilis Pappas’s work has achieved a balance between the influence of the lights on the set, allowing the play of light and shadows enhance the passion for light: a characteristic of LZF Lamps.

Tagged: , , ,

Categorised in:

Copyright© 2018 LZF. All Rights Reserved.
Legal Advice. Privacy Politics.

Logo Red. Reunión Empresas De Diseño.
Logo Red. Reunión Empresas De Diseño.