This is the new LZF
As a prelude to its 25th anniversary, LZF, a well-known brand within the illumination sector, is renewing part of its visual identity. Working with PalauGea, a Valencia-based communication consultancy, LZF has simplified certain aspects of its corporate image and strengthened the values that make it unique within the lighting industry. Its new logo, presented as a clean, simple and harmonious design, captures the essence of LZF.
LZF uses wood, its primary material, as a tool to communicate its values. Through wood, the company demonstrates its belief in and commitment to ecology, sustainability and innovation. From the outset, LZF sought to pursue the properties of wood, demonstrating its unique potential in lighting design.